from China that are widely use in Generation z. it has more than 500 million users worldwide. Tiktok has many campaigns that went viral and success in advertising.
TikTok is best to use for reach and engagement same as Facebook. Currently TikTok has 3 main kind of ads, brand takeovers, in-feed ads, and hashtag challenges.
Brand Takeovers. This ad will appear instantly when a user opens apps and can redirect users to another video, website of another app, Currently, this ad type is limited to one advertiser per day.
This is best to get reach suit for a brand that already well known and just want to send a short message for awareness before user use app.
TopView will appear at the top of feed, it will be the first video you see in feed it helps gain reach or traffic to website. This type of ads can reach million in impression. In Feed Ads this ad is similar TopView ad but will appear between video in feed instead